The Identity
The Name & Logo
The Name
Bluff Road Bike Co is short, honest, and local. Bluff Road is where we're based, bikes are what we do, and Co makes it official. Everyone just calls it The Bluff — and that works too.
The Bison
Bison have deep roots in Indiana history. They once migrated through southern Indiana along a path known as the Buffalo Trace — a well-worn route between the prairies of Illinois and the oak savannahs of Kentucky. The bison appears on the Indiana state seal, has been part of the state's identity since territorial days in 1800, and was named America's official national mammal in 2016.
It's a fitting symbol for a shop built on strength, endurance, and moving forward.
The Stars
The gold stars mirror the Indiana state flag — nineteen stars representing Indiana as the 19th state admitted to the Union. The red stars are a nod to Florida, where we lived for a few years — inspired by the red X on the Florida state flag. Two states, one logo.
